Screenprinting Case Study: Baseball Central - The 4 Things They're Doing Right

#1 They Use High Quality Garments and then print their own label in the neck tag. This provides a second layer of brand identity.

Shirt choice is one of the main decisions you have to make when getting customized apparel, and the quality can vary tremendously. All of the shirts we would sell you would be a good durable quality, and you would never have to worry about the garment falling apart, so the entry level shirt is already a good choice.  But there are ways to make shirts even better. We will be glad to guide you to the right shirt choice for your project, and for Baseball Central, they wanted to project a good brand image. The feel the cut of the shirts produced by Gildan, Anvil and Bella Canvas, are softer and simply more enjoyable to wear. Baseball Central regularly chooses these types of shirts to host their prints.

To find out more about these companies click on the links below:

Gildan, Anvil, Bella Canvas

#2 Focus on the Details

There is certainly nothing wrong with placing your main artwork as a center-chest print because this is the easiest way to directly display your artwork on your garment. But you don't have to stop with a center chest print if you don't want to, and Baseball Central wants to push the garment several steps further than just the main center chest print. Each Baseball Central design has a little something to punch it up to a more eye-catching decorated garment.  

#3 Leverage 1 Setup Across Several Garments

 

 The screen printing process requires each color to be loaded into its own screen. This is a part of the setup, and it takes a decent amount of time to prepare each job to print.  We use an automatic press, so once the job is set up, we can then print a large quantity of the item in a relatively short period of time.  This means there is no extra effort required to print on a different colored garment, and we can load whatever color or type of garment on the machine that we want. So if compatible color schemes are used, we can print the same ink combination on different colored garments without any extra fuss and achieve variety in the process. In this example, we printed the exact same design and color scheme on white and heather gray shirts. The black and red are a perfect fit for both shirt colors, and create compelling variety. This will give your customers options, and at no extra cost to the process. And even better, now you have more products to sell and your customers have two shirts they could buy instead of just the one!  Why choose between heather gray and white? They both look great, so why not get them both?!

#4 Baseball Central Has a Built-In Clientele for Their Clothing Line

Baseball Central has a different vibe than just a place your son or daughter get lessons at. They really have a much different focus, and that focus is to get kids to love baseball no matter what their skill level is. By doing nothing more than having a storefront and designing shirts, you’ll likely see someone wearing a Baseball Central shirt to practice or at the neighborhood park. Their customers are paying them to advertise their product. Now give us a call 310-704-1827 and do the same.

To learn more about Baseball Central find click here: http://baseballcentralla.com

 If you have a business that you think could benefit from having a clothing line, or if you have a brand with t-shirts that isn't doing particularly give us a call at 310-704-1827 or email us at sales@reviation.com and let us help.  You can also find us on Yelp!

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